In a world obsessed with thinking outside the box, this refreshing blog ‘thinking inside the box’ takes a counterintuitive approach to business differentiation.
It reveals how the most successful companies don’t rely on revolutionary ideas or complete market disruption—they excel by mastering and refining what already works.
This practical blog delivers battle-tested strategies that help businesses create meaningful distinction without the risks of radical reinvention.
From leveraging overlooked industry practices to perfecting customer touchpoints that competitors ignore, each idea is presented with real-world case studies and straightforward implementation plans.
Perfect for entrepreneurs, small business owners, and corporate innovators alike, it demonstrates that true differentiation often comes from doing the basics exceptionally well.
Learn how to transform constraints into competitive advantages, spot hidden opportunities within established frameworks, and deliver remarkable value using resources you already possess.
Stop chasing elusive “blue oceans” and unicorn status. Discover how thinking inside the box—with purpose, precision, and creativity—can be your most powerful strategy for standing out in today’s crowded marketplace.
About the author
Hi, I’m Hitesh Sahni. Nice to meet you.
As the founder of a Google Partner consulting agency for more than a decade, I have led PPC, SEO, social media, and content marketing campaigns for 150+ clients, written/edited 2500+ pieces of content in over 15 industries, and managed accounts ranging from $5k to $50k in monthly spending.
I have worked with businesses of all sizes – from startups to large franchises – in multiple industries, and have served hundreds of clients from the UK, Malaysia, the US, and Australia.
These include companies such as Piktochart, Automattic, Blink, Sprinklr, HeroThemes, Website Builder Expert, and Drip.
Plus, I have been featured by countless more, such as Jeff Bullas, Kinsta, CoSchedule, OceanWP, SingleGrain, Cloudways, and ClickUp.