How to use AI to write blog posts in 2025? And should you?

Content writing is more important than ever, and I see many bloggers turning to artificial intelligence (AI) to enhance their writing process.

You might be wondering if leveraging AI for your blog posts is the right choice for you.

Is it safe and legal? Can it help you streamline your workflow, generate fresh ideas, and even improve your writing quality? Or will it come to bite you in the long run?

AI tools can help save time and overcome writer’s block, but it’s essential to have a clear understanding of their capabilities and limitations.

In this guide, you will discover how to effectively incorporate AI into your blogging process, ensuring that you maintain your unique voice while benefiting from new technology. But first, let’s address the elephant in the room about AI blog posts.

Are AI blog posts bad for SEO?

As AI-generated content becomes more prevalent, many bloggers wonder:

• Does Google penalize AI content?
• Can AI generate plagiarism-free content?
• Is the quality of such blog posts good enough for readers?

Understanding this is crucial for maintaining your blog’s visibility and ranking.

Google’s primary goal is to deliver high-quality, relevant content to users. While AI tools can produce well-structured articles quickly, the risk lies in the quality and originality of the content.

If you rely solely on AI to generate posts without adding your unique insights or thorough research, you may end up with generic or shallow content, which could harm your rankings.

To avoid penalties, focus on creating valuable, engaging articles that reflect your voice and expertise.

Use AI as a supportive tool—generate ideas, draft outlines, or enhance your writing, but always infuse your personality and depth into the final product.

Additionally, ensure your content complies with Google’s E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness.

By demonstrating knowledge and credibility, you can build a strong reputation and avoid penalties.

In summary, Google doesn’t specifically penalize AI blog posts, but it prioritizes high-quality, original work that serves users effectively.

So, leverage AI wisely to enhance your blogging efforts without compromising quality. Want to know how? Keep reading.

AI applications in blogging

It’s important to have a clear sense of what AI tools are capable of, and which tasks they can help you with. When used in the right way, these tools can help you tackle multiple stages of the content creation, such as:

Get topics and keywords

AI algorithms have the power to analyze trends and data, in order to suggest relevant blog post ideas and keywords.

Research and citation

There are AI tools capable of conducting research and verifying the facts and other information in your blog posts. And they can give you citations to include for added credibility.

Proofreading and editing

AI writing tools assist in refining your content, including its grammar, readability, and structure, making them incredibly useful for editing an AI blog post.

SEO optimization

Many SEO tools use AI to analyze the top-ranking pages for a given keyword, find common keywords, headlines, and patterns, and make recommendations to optimize your blog post.

Voice and tone adjustment

AI writing software can check whether your content matches your brand’s writing style, maintaining a consistent brand identity across all your blog posts.

Content generation

Now, you CAN use AI to write content too, but there are a few key factors to keep in mind. For example, consider this AI prompt: “Generate a comprehensive blog post on how to travel the world.”

If this is your idea of using AI to write a blog post, you’re sorely mistaken. To get decent results from AI, you must provide more details and specific prompts.

Otherwise, you’ll likely get poor-quality content and spend a lot of time editing it. We’ll discuss this more in the next section.

How to write a blog post with AI tools?

In this section, you’ll discover the exact steps, prompts, and tools I use to write blog posts with AI.

Pick your AI writing tool

Picking the right AI writing tool for blog posts can streamline your content creation process. With tools like Jasper AI, Writesonic, Copy.ai, or ChatGPT, you can generate high-quality posts quickly.

For example, Jasper AI is a popular choice for long-form blogs, used by over 100,000 marketers, as it provides detailed outlines and SEO-friendly content.

Writesonic is another option. With a 10,000 free-word trial, it offers versatility for both blog posts and website content.

Generate titles for your blog post

Using AI to generate blog post titles is a fast and effective way to boost your content strategy. A well-crafted title grabs attention and improves SEO, so having multiple options to choose from is key in the process of creating an AI blog post.

Start by giving AI a clear and specific prompt. For example, ask:

“Generate 5 catchy blog post titles about saving money on groceries. The titles should not be more than 70 characters.”

In seconds, you’ll get ideas like:

• Top 10 Grocery Hacks to Save Big Every Week
• How to Cut Your Grocery Bill in Half Without Coupons

To make the most of the tool, tweak your prompt based on your needs. You could try, “Generate 3 SEO-friendly blog titles about budget grocery shopping” for more keyword-rich options.

Review the suggestions and pick the most relevant title, or use your AI tool to refine it further. Most of the time, I don’t use any of the titles suggested by AI. But this process is still useful because it gives me enough ideas to create my own title.

This process ensures you quickly generate creative, optimized titles that draw in readers and fit your content perfectly.

Conduct keyword research

Using AI for keyword research can simplify the process and uncover valuable keywords for your blog post. Instead of relying solely on traditional tools, you can leverage AI to brainstorm keyword ideas quickly.

Start with a specific prompt. For example, ask: “Suggest 10 keywords related to eco-friendly home products.” To go deeper, refine your prompt: “Suggest long-tail keywords related to eco-friendly furniture.”

Pro tip: Use my free AI keywords generator

After gathering keywords, use free tools like Google Keyword Planner or Ubersuggest to check search volume and competition.

By combining AI with traditional tools, you can find high-potential keywords and optimize your blog posts for better visibility.

Generate an outline

Using AI to generate a blog post outline makes the writing process faster and more organized. An outline gives your post structure, ensuring your ideas flow logically from start to finish.

Instead of staring at a blank page, you can prompt AI to create an outline tailored to your topic.

Start with a specific prompt like:

Generate an outline for a blog post on ‘5 Ways to Boost Remote Productivity.’ The blog post is supposed to be about 1500 words. Make sure one of the subheadings includes the keyword ‘remote productivity.’

AI may return something like:

• Introduction
• Why remote productivity matters
• Tip 1 – Create a dedicated workspace
• Tip 2 – Use time-blocking techniques
• Tip 3 – Minimize distractions (e.g., apps or notifications)
• Tip 4 – Take regular breaks
• Tip 5 – Leverage productivity tools like Asana or Trello
• Conclusion – Summary and final thoughts

You can refine the outline further by asking: “Expand on section 3 with examples and subpoints.” This structured approach helps you stay focused and produce an AI blog post efficiently.

Generate a meta description

Using ChatGPT to generate meta descriptions helps you create concise, SEO-friendly summaries that attract clicks.

A meta description is a brief snippet (around 150-160 characters) that appears under your blog post title in search engine results. It gives readers a quick preview of your content, so it’s essential to make it engaging.

Start by prompting ChatGPT with:

Create a 150-character meta description for a blog post about budget-friendly meal planning. It should include the keyword ‘meal planning’

If you need variations, try: “Generate 3 SEO-optimized meta descriptions for the same post.”

Pro tip: Use my free AI meta description generator

AI-generated meta descriptions make it quick and easy to prepare your blog posts for better visibility and reader engagement.

Write a catchy introduction

The next step in creating an AI blog post is a strong introduction. It captures attention, introduces the topic, and encourages readers to keep going. If you struggle with opening lines, AI can quickly provide several options to kick things off.

Start with a clear prompt like:

Write an engaging introduction for a blog post on ‘5 Tips for Staying Productive While Working from Home.’ The introduction should include the keyword XYZ. Use active voice and address the reader as ‘you’

You can also refine it further by asking: “Make the introduction more formal and professional.”

Pro tip: Use my free AI introduction generator

This approach ensures you align the tone with your audience. With AI-generated intros, you’ll overcome writer’s block and start your posts with confidence.

Expand on each subtopic in the outline

Next, I use the AI writing tool to expand on each section mentioned in the outline. But I do it one by one for each section. Don’t try to generate content for all the sections with just one prompt. Here’s the prompt I use.

“Write content for this subtopic/section of the outline you generated: XYZ subtopic. Make sure to include specific examples and actionable steps.”

I repeat this prompt for each subtopic until I reach the conclusion part of the blog post.

Write a conclusion

A conclusion summarizes key points and often includes a call to action (CTA), like subscribing or leaving a comment. AI can help you wrap up posts effectively, even when you’re unsure how to close.

To generate a conclusion while writing an AI blog post, start with a prompt like:

Write a conclusion paragraph for a blog post on the topic – time management tips. Make sure to end with a CTA that invites readers to leave a comment.

Pro tip: Use my free AI conclusion generator

Make it yours

Humanizing an AI-generated blog post is essential for connecting with your audience on a personal level.

While AI can create content quickly, it often lacks the emotional nuances that resonate with readers. To make your post feel more authentic, follow these steps.

First, add your unique voice. Inject personal anecdotes or experiences related to the topic. For example, if you discuss productivity tips, share a personal story about a time when you struggled and what you learned.

Next, incorporate questions to engage readers. Phrases like “Have you ever felt overwhelmed?” invite them to reflect and connect with your message.

Also, use a conversational tone. Replace formal language with approachable phrases to create intimacy.

Finally, include visuals like images or videos that showcase real people and emotions. This adds depth and relatability to your content.

Optimize for SEO

Optimizing your AI blog post with a tool like SurferSEO can significantly enhance its visibility and ranking on search engines.

SurferSEO is a powerful tool that analyzes the top-ranking pages for your target keywords and provides actionable recommendations for improving your content.

To get started, enter your primary keyword into SurferSEO. The tool will analyze the current SERP data and suggest relevant keywords, content length, and structure.

For example, if your blog post is about “healthy meal prep,” SurferSEO might recommend including keywords like “meal prep tips” and “easy healthy recipes.”

Next, follow the guidelines for keyword density, headings, and paragraphs. Aim to incorporate these suggestions into your post naturally.

Add images to your blog post

Compelling images enhance the overall appeal of your articles, making them more shareable and memorable.

AI tools like DALL-E, DeepAI, and Canva can help you find or generate the perfect visuals for your posts.

To get started, use a specific prompt in an AI image generator like DALL-E. For example, type: “Create an illustration of a cozy home office with plants and a laptop.” The tool will generate a unique image based on your description.

Alternatively, use Canva to browse templates and customize images that align with your blog’s theme. You can add text overlays or design elements that match your branding.

Add internal and external links

Adding links to your blog posts enhances their credibility and provides valuable resources for your readers. While you can manually search for relevant links, AI tools can help with this process, making it faster and more efficient.

Start by using AI-powered tools like LinkAssistant or SurferSEO. For instance, with SurferSEO, input your blog post topic, and it can suggest internal and external links based on related content and keywords.

You can also use ChatGPT to generate linking ideas for your AI blog post. For example, prompt it with: “Suggest five reputable sources for a blog post on sustainable living.” This will yield links to articles, studies, or websites that you can reference.

As you incorporate links, ensure they fit naturally within the text. Use descriptive anchor text to enhance readability and SEO.

Edit and publish

While drafting is essential, editing is where your content truly comes to life. AI tools like Grammarly, Hemingway Editor, or ChatGPT can streamline this process and enhance your text’s quality.

For example, you can use Grammarly to catch grammatical errors, punctuation mistakes, and style issues. Simply copy and paste your text, and the tool will provide suggestions to improve readability and correctness.

The Hemingway Editor helps assess the complexity of your writing. It highlights lengthy sentences and passive voice, encouraging a more straightforward style.

Or turn to your AI tool for a more comprehensive review. Prompt it with: “Edit this blog post for clarity and engagement: [insert your text].” This AI can suggest rewrites, reorganizations, or even a more conversational tone.

By incorporating AI into your editing process, you’ll produce polished, captivating content that resonates with your audience.

Wrapping up

Writing blog posts with AI offers exciting opportunities for you as a content creator. By balancing the use of AI tools with your personal insights and style, you can create engaging, high-quality content more efficiently.

Embrace the advantages that AI provides, but remember to stay true to yourself and your audience. With the right approach, you can make AI an invaluable ally in your blogging journey.

Did I miss anything? Did you try these AI blog post tips? Do you have any questions or comments? Share your thoughts below in the comments section.