Top 11 content marketing blogs you should follow in 2024

Keeping up with content marketing changes and information in this evolving field can be challenging.

That’s why following marketing blogs from industry leaders will not just keep you up to date but also motivates you to try new things in your marketing efforts.

So with that in mind, jump into our well-collected list of thriving and useful content marketing blogs.

Content marketing blogs

If you’re searching for a method to develop your content marketing strategy, then you should gain knowledge from the greatest content marketing bloggers there are.

These content blogs from experienced marketers will assist you in taking your content plan to another tier.

The HypeGig blog

What better way to begin this listicle apart from an obvious mention of our blog? And if you’ve found this list, we must be doing something right!

If you just found us, our blog discusses content marketing, online promotion, SEO, and much more. Take a peek, then get comfortable for the journey because you will definitely gain some new information, regardless of your proficiency.

Gaps and Detailed

Glen Allsopp manages two content blogs, Gaps and Detailed. Even though these marketing blogs have different focus areas, we figured it would be better to merge them, so that they don’t feel repetitive.

Gaps.com mainly includes business-based content and case analyses of lucrative niches. It’s for potential entrepreneurs who want to stay updated on the latest web business prospects and business models.

Marketing professionals might choose Detailed.com, which involves technical SEO guidance, keyword research strategies, along with fascinating tests for additional knowledge.

Recommended reading:

• This 8-Page Website Generated Six-Figures in its First 8 Months
• How I Built a Profitable “Startup” in 28 Days With a $100 Budget
• How 16 Companies are Dominating the World’s Google Search Results
• 13 Advanced Link Building Strategies You (Probably) Haven’t Used

Copyhackers

Copyhackers is backed by Joanna Weibe, who has enhanced copies for loads of clients from as far back as 2005.

She shares her wealth of experience on Copyhackers’ content marketing blog, where she gives copywriting strategies and client handling advice in a comprehensive manner.

She even collaborated with SaaS giants like Wistia to improve their welcome email series. And she’s also been a speaker at big seminars like CXL Live on the ways to compose a copy that gets more conversions.

Recommended reading:

• Why I’m quitting traditional buyer personas
• Email CTRs: How welcome emails differ from nurture emails
• Use this value proposition formula to get more yeses
• SaaS Websites: Is shorter copy really better?

Grow & Convert

Grow & Convert was a result of a test conducted by creators Devesh Khanal and Benji Hyam.

The test started when they resolved to get 40,000 distinct users in the span of six months in 2015.

Although they failed to reach their target, their comprehensiveness in recording the procedure got them appreciation in the content marketing field.

Presently, Grow & Convert is an established content marketing agency with one of the leading content marketing blogs.

Recommended reading:

• “Mirage Content” Is the Reason Your Company Blog Isn’t Generating Leads
• Pain-Point SEO: How to Produce SEO Content That Drives Conversions
• Reddit Marketing: How To Self Promote on Reddit And Get More Traffic
• The Customer Acquisition Cost (CAC) of Content Marketing

ConversionXL

As the creator Peep Laja said, ConversionXL seeks to provide high-quality practical knowledge to everyone. And it has reached that objective if you look at the blog’s material.

CXL’s content marketing blog has suggestions and industry studies on conversion rate optimization (CRO), along with sections including web analytics, brand development, writing copy, and much else.

Recommended reading:

• Cross-Selling and Upselling: A Complete Guide
• A Complete Guide to Account-Based Marketing
• The Complete Guide to Product Marketing in 2022
• How to Create a Marketing Growth Strategy

Animalz

Animalz is a content marketing company, created in 2015 by the ex-CEO of iDonethis, Walter Chen.

Their content marketing blog is not only visually appealing but every article is also packed with innovative thoughts that make you think. This makes content marketers come back again and again.

The articles are a reminder of Seth’s blog posts, although longer and with more emphasis on practical suggestions.

Recommended reading:

• Your Blog Is Not a Publication
• Steal This Strategy: How to Write Like Animalz
• Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out
• BLUF: The Military Standard That Can Make Your Writing More Powerful

SEO blog by Aleyda

It would be difficult to come across a blog similar to that of Aleyda Solis’.

The SEO advisor, lecturer, and writer have more than 17,000 subscribers of her well-known newsletter, #SEOFOMO. Still, she manages to run a content marketing blog, although irregularly.

Many articles on her blog demand a certain level of familiarity with SEO because they usually get technical.

Moreover, Aleyda is liberal in conveying tried and tested advice and provides worksheets that other content blogs don’t, like this one on keyword mapping for various kinds of websites.

Recommended reading:

• 15 Newsletter Growth Tips: From +1K to 17K Subs in 2 Yrs w/ #SEOFOMO
• Critical & Common E-commerce SEO Issues that Need to Stop Happening (& How to Fix Them)
• An Hreflang Implementation Guide: How to Add & Implement Hreflang Tags
• How to Maximize your Pages CTR in Search Results Besides Improving your Rankings

Seige Media’s content marketing blog

Business owner and influencer Ross Hudgens directed his SEO proficiency into creating Seige Media, a content marketing company that includes every type of copywriting and SEO advice in its content marketing blog.

Although the content is not super organized, the real-world success stories are fascinating to read or hear.

Recommended reading:

• Fintech SEO: Strategies Proven to Succeed
• On-Page SEO: The Complete Guide for 2022 [Interactive]
• 12 Actionable Tips to Write SEO-Friendly Content
• A Marketer’s Guide To Content Creation

The Moz blog

Moz is another leading content marketing blog for newcomers and professionals trying to gain full advantage of search engine optimization.

Moz’s blog is a gold mine of knowledge regarding online marketing. Content pieces on different niches of SEO are often posted on the blog as well.

The blog also includes essential subjects like search intent and video marketing.

So Moz is among the best-known content marketing blogs out there.

It can provide a great deal of guidance to online marketers of various proficiencies to develop their promotional efforts.

Recommended reading:

• Freshness & SEO: An Underrated Concept
• What Is Localism and How Does it Relate to Local SEO?
• How to Know When You Need a Dedicated Paid Landing Page
• The Link-Earning Stack Every SEO Should Strive For

Unbounce blog

If you’re searching for a blog that frequently posts content on advanced online marketing insights, then this is among the best reads to watch out for.

The Unbounce blog talks about the broad range of subjects that other marketing blogs may not include.

These concepts may assist you in being ahead of your rivals and other content marketing bloggers.

Due to its first-rate content, Unbounce has developed a solid standing as a part of the leading online marketing blogs in the industry.

If you’re trying to find details on fresh online marketing insights, then you should check out the articles posted by Unbounce.

Recommended reading:

• The Ultimate Guide to TikTok Marketing
• 7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns
• The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)
• Copy or Design: What’s More Important to Your Landing Page Success?

Orbit Media blog

Following Unbounce, you should also check out Orbit Media, a creative agency that built a performance-based content marketing blog.

Although the blog posts sometimes get a little off track, it is ideal if you’re searching for methods to enhance your digital presence.

If you go through their blog frequently, you will understand precisely the steps you have to take to create a tactical site as well as improve your conversion rate.

Recommended reading:

• 12 Biggest Content and Web Design Mistakes Marketers Make During a Redesign
• The Perfect B2B Website Service Page: 13-Point Checklist
• Inaccurate Google Analytics – Why Google Analytics is Wrong and How to Fix It
• The Most Obvious Content Strategy That No One Uses: Curriculum Development

Final thoughts on content marketing blogs

We’re supporters of continuous education, so do remember that this listicle on content blogs does not cover everything.

It’s not difficult to follow the content marketing blogs you like but giving other marketing blogs a read to improve your understanding is also critical.

Keep a broad-minded approach while reading or listening, post queries in web forums, and test out different marketing techniques from content marketing bloggers to discover what works out for you.

Did we miss anything? Did you try these content blogs? Do you have any questions or comments about these marketing blogs? Share your thoughts below in the comments section.