If you’re determined to boost your presence in organic search results, you should buy quality SEO software.
But the issue is, that there are several options to pick from.
Even after you’ve shrunk your options to just two tools, choosing one is still difficult. This article aims to help you with that choice.
If you’re worried about whether you should choose Semrush or Mangools, we’ve got you covered. Below is a comprehensive analysis of the two trendiest SEO platforms available.
Let’s get this Mangools vs Semrush comparison started.
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Semrush overview
Semrush is a set of internet marketing tools. It includes software for digital ads, inbound marketing, building backlinks, competitor analysis, SEO site audit, identifying keywords, etc.
It is a well-known SEO software among marketing professionals worldwide. It aids businesses of all categories and sizes in enhancing their rankings and online presence.
For a while, Semrush has been leading the SaaS SEO software space. Due to this, it has an enormously large keyword repository (of 20 billion+ keywords) and a backlink index (with 6.7 trillion+ backlinks).
Semrush isn’t simply an SEO platform. It is more than that.
It is a dynamic tool for internet marketers and business owners because it combines social marketing, inbound marketing, PPC, and SEO capabilities.
Mangools overview
Mangools is a collection of various SEO software. It began as a keyword-finding platform. However, Mangools has expanded its SEO toolkit in recent years.
Mangools’ five key tools are KWFinder, SERPChecker, SERPWatcher, LinkProfiler, and LinkMiner. It also provides a Chrome or Firefox browser extension. You can use it to view basic SEO data quickly in real time as you browse the web and the SERPs.
Now that you know about the tools, let’s get this Mangools vs Semrush analysis moving. We will begin by finding keywords.
Keyword Research: Semrush vs Mangools (KWFinder)
Whether you are creating fresh podcast content, a video clip, an article, or simply editing some of the core portions of your site, keyword analysis plays a significant role.
Spending a few hours researching keywords will help you find the right ones to include in your article. The benefits of this research will also be long-term.
For this main reason, you require a credible keyword analysis platform.
When comparing Semrush vs Mangools, you’ll see that both provide effective tools for keyword analysis. Let’s find which tool is best at it.
Semrush: Keyword Research
Keyword Magic tool is Semrush’s primary platform for keyword analysis. Its keyword repository consists of a whopping 20 billion keywords. Here’s how it works:
Go to SEO Dashboard on the panel given on the left-hand side. Then, click on the Keyword Magic tool under Keyword Research.
Here, you can enter your seed keywords to generate keyword suggestions at large. You will also get a list of other keyword attributes for every search phrase.
You can use various filters to refine your keyword data. One of the ways is to use exact match, broad match, phrase match, or related modifiers.
Additionally, you can utilize the keyword sets on the table’s left part to search for other keyword variations.
After you’ve selected some keywords for your project, you can confirm your changes by including those keywords in the Keyword Manager.
Click on the “+” symbol on the left side of the keyword you want to include and make a list. After that, you can continue to add suitable keywords to it as you go.
Keyword Manager will retrieve live details for your refined keywords. This way, you’ll see new information when you browse your list of keywords later.
Keyword Magic Tool is one of the most extensive offerings of Semrush. You can discover various keywords on any subject and narrow your search results using enhanced filtering tools.
Not only that, Semrush can analyze your competitors’ keywords. To accomplish this, you should utilize the Competitive Research Toolkit of Semrush.
Go to Competitive Research and then Organic Research.
To produce the organic research report, type the URL of one of your competing companies into the search field.
View the top organic keywords used by your competing businesses by visiting the page’s “Top Organic Keywords” section.
Hit “View details” to see the whole list of organic keywords.
To view organic keywords that drive the most visitors to your competing business’s site, analyze the list by the number of visits.
You may also utilize Semrush’s Competitive Research Toolkit to look inside the digital ad strategies used by your competing companies.
You will have access to a lot of information, including keywords and traffic they are paying for, traffic posts, rank changes, content of ads, and past data.
In terms of keyword analysis in Semrush, this is just the beginning. You can do much more to utilize the software completely.
Mangools (KWFinder): Keyword Research
KWFinder is the keyword analysis component of Mangools SEO suite. KWFinder provides tools for conventional as well as competitor keyword analysis. It allows you to search for long-tail keywords which are easier to rank.
Here’s a brief explanation of how KWFinder functions. Proceed by typing your seed keywords or your competing business’s URL into the search field.
Let’s start by discussing the conventional method of keyword analysis.
Type in your seed keywords, choose your language and area, and then click on “Find Keywords.”
In addition to a bunch of keyword ideas, KWFinder also gives details of other keyword attributes like search volume, keyword difficulty score, etc.
You can see the keyword difficulty score for the seed keywords on the right part of the keywords table, along with historical trends and search volume for each month.
In the SERP overview section, you can find websites that appear on Google’s first page for your selected keywords.
Then, you can apply enhanced filters to refine the keywords list and get the required information.
This concludes conventional keyword analysis. You can notice how easy it is to find suitable keywords.
Let’s check out how well KWFinder does when analyzing your competitor’s keywords.
To begin, tap on KWFinder from the dashboard and choose “Search by domain.” Type your competing business’s domain in the search field, and click on “Find Keywords.”
You can find the keywords for which the other companies in your space rank in high positions. You’ll also find important keyword details like keyword difficulty score and search volume.
You can find your competing business’s paid keywords along with organic keywords.
Again, you can shortlist your keyword list by using enhanced filters. This will help you in selecting ideal keywords for your upcoming article.
The competitor keyword research feature from KWFinder works quite well. In contrast, Semrush’s Competitor Research tools offer more insight and intricacy.
For instance, Semrush’s ad research tool thoroughly analyzes your competing companies’ pay-per-click campaigns. It also gives you a sneak peek of the content of their ads.
On the contrary, KWFinder only displays the paid keywords of your competing companies and some fundamental pay-per-click details.
Which tool is better for keyword research?
Semrush is the best software available for keyword analysis. It is a benchmark for keyword research software and is worthy of acknowledgment as a leader in keyword analysis.
Semrush gives you a massive amount of keyword suggestions, whether you are doing conventional or competitor-based keyword analysis. It lets you identify profitable keywords that companies competing with you have neglected.
But what about Mangools vs Semrush? Mangools is a good software for keyword analysis. But it does not stand a chance against Semrush.
Among the worst features of Mangools is that its keyword suggestions are constrained. Based on your subscription, the results for your keyword are limited to 200 or 700.
This kind of limitation can seriously hamper your keyword analysis if you have a bold content strategy for your company.
It will not work for you in case you are using the software for several customers at your internet marketing firm.
There are no such limitations when using Semrush. That’s a big advantage of Semrush vs Mangools.
Even if we turn a blind eye to the limited keyword suggestions, Semrush outperforms Mangools as a keyword analysis software.
It allows you to produce additional keyword suggestions and offers more enhanced filtering choices. It also gives you a thorough understanding of the keyword tactics used by your competing companies.
Winner: Semrush
Backlink Analysis: Semrush vs Mangools (LinkMiner)
Building backlinks is incredibly difficult, yet highly beneficial. As such, backlinks are among the two main factors considered in Google’s ranking criteria.
You can outshine and surpass nearly all of your competing companies in SERPs by using an effective plan to build backlinks.
To carry out an effective plan for building backlinks, you require backlink audit software to analyze your website’s link profile and to keep tabs on the backlinks of other companies in your space.
We’ll now compare Semrush and Mangools to evaluate their backlink audit tools.
Semrush: Backlink Analysis
In the last few years, Semrush has sincerely put a lot of effort into improving the quality of its backlink data and introducing new features and reports.
Over the past couple of years, Semrush has really tried to optimize its backlink information and provide additional functions and data.
The Semrush link index has an overall of 1.47 billion referring domains and 41.28 trillion backlinks.
Every day, the company’s platform examines 17.28 billion web pages.
Even though we’ll continue to view Ahrefs as the number one in backlink checkers, Semrush is the next best.
Let’s swiftly review a few of Semrush’s backlink audit capabilities.
Semrush’s Backlink Analytics feature allows you to examine and evaluate backlinks for any site.
You can begin by going to Link Building and then to Backlink Analytics.
After typing your URL, click “Check it.”
The overview data will display the audited URL’s authority score, total referring domains, backlinks, organic keywords, and monthly visits.
In this case, the vital pieces of information are the total number of referring domains and backlinks, respectively.
If you are auditing your own website, you can initiate a project in Backlink Audit to obtain information on the harmful backlinks referring to your site.
To understand the audited URL’s backlink profile better, you can go to the Backlinks tab to access the backlinks data.
At the page’s beginning, you’ll once more see the summary of the audited website’s link profile.
The backlinks data will appear immediately beneath that and will include all of the website’s backlinks mentioned in a table.
Each referring link is displayed along with its trust score, page score, anchor text, target URL, and source URL.
You can utilize the fast and enhanced filters at the beginning of the table to locate the backlinks you’re searching for. You have the option to download the information into a CSV file to save your analysis.
If your website is brand new and you are unsure of which type of backlinks to acquire, you can type in your competing company’s URL in the Backlink Analytics search field and go to the backlinks page.
You can use various filters to see your competing company’s strongest backlinks and find ways to build backlinks for your website.
Mangools (LinkMiner): Backlink Analysis
LinkMiner is the backlink audit component of Mangools SEO suite.
LinkMiner’s main purpose is to give you backlink information about your competitor websites so you can imitate their approach to building backlinks.
The major disadvantage of LinkMiner is that it has no link repository of its own. Rather, its backlink information relies on Majestic‘s link index.
Majestic used to be listed among the leading backlink analysis software, but it was long ago.
Despite this, LinkMiner works well for a simple link audit.
Here’s a basic overview of how LinkMiner functions.
Start by typing in the URL of one of your competitors and clicking “Find backlinks.”
Remove the tick from the “One link per referring domain” checkbox if you want the software to show multiple links per referring website.
LinkMiner will then show you backlinks pointing to your domain, with attributes like total referring domains, trust flow, citation flow, and total backlinks.
Along with URL attributes like trust flow and citation flow, you can also see link strength and anchor text, an attribute created by Mangools to assess a backlink’s SEO value.
Link strength considers several variables, including trust flow, citation flow, referring domains, Do/NoFollow metrics, and other attributes.
Link strength is measured in a range from 0 to 100.
The quality of the backlink increases with the score.
If you’re too busy to audit some backlink attributes, you can rely on Mangools’ link strength criteria to determine the power of each backlink.
You can refine your backlink choices by hitting the button on “Filter” at the beginning of the table and selecting particular filters.
Here, you can put individual values for set attributes.
Like the other software in Mangools’ toolkit, LinkMiner allows you to download information into a CSV file.
Which Tool is Better for Backlink Analysis?
Semrush ranks among the best backlink audit software available. And it clearly outperforms Mangools in this context.
If you compare the link analysis features of Mangools vs Semrush, Mangools’ LinkMiner only offers you general backlink information for any site.
In contrast, Semrush provides a comprehensive overview of the site’s high-level link profile, including top anchors, backlink types, link attributes, top pages, trend charts, etc.
It further assists you in determining harmful backlinks leading to your site and removing them as and when required.
Semrush also allows you to combine its backlink analysis feature with Google Search Console, giving you an in-depth audit of your backlinks.
Winner: Semrush
Position Tracking: Semrush vs Mangools (SERPWatcher)
To leave your competing companies behind in search engine result pages and to lead in your field of expertise, you must keep an eye on your SERP positions. This will make sure that you are doing things the right way and take proper measures when required.
To compare Mangools vs Semrush, each offers great rank monitoring tools. In this part, we’ll evaluate these tools and suggest the ideal SERP position monitoring software for your company.
Semrush: Position Tracking
Semrush’s Position Tracking feature allows you to track your smartphone as well as desktop positions for a specific group of selected keywords.
To set up rank monitoring, you should have an ongoing campaign in Semrush.
When your project is operative, go to Project > Position Tracking > Set up.
Add your place, gadget (smartphone, tablet, or desktop), competing company’s URL, and at last, list search phrases for which you wish to position yourself high in search engines.
Click on “Start tracking” to produce your position tracking data.
The data shows three charts that display rankings, visibility, and estimated traffic.
After that, in the ‘Rankings Distribution,’ you can view in what way your search phrases are positioned in Google’s top 3 to 100 rankings.
You can see the leading search phrases for your website, along with the keywords that have a beneficial effect (better positions) and those with an undesirable outcome (decline in positions).
For detailed knowledge of your positions, go to the Overview tab to see the complete data on rank monitoring.
Mangools (SERPWatcher): Position Tracking
SERPWatcher is the position monitoring component of Mangools SEO toolkit.
To begin monitoring your search phrases, go to the Mangools dashboard and choose “SERPWatcher.”
On the following page, type in your location, domain, search platform (smartphone or desktop), and keywords you want to monitor.
You can see the performance overview on the right part. It will show a graphic representation of keywords depending on their present position and search volume.
Underneath the graph, you’ll find a quick summary of changes in your positions as top gainers and losers.
Beneath that, you can see the expected visits to your website from your monitored keywords. It will also show you the top gainers and top losers depending on expected traffic.
After this, you can see keyword position flow and distribution.
By hitting on a monitored keyword, you can see its rank record, sneak peek of SERP, and search volume data.
Which tool is better for rank tracking?
When we compare Semrush and Mangools, we can notice that each offers a precise audit of your positions.
Even though Semrush contains various data and charts to make it easy for you to understand the report, Mangools offer a great overview of all the key information relating to your positions.
This makes it tough to analyze Semrush vs Mangools and pick an ultimate winner for position monitoring functions. These two tools are excellent for tracking your organic search performance.
Winner: Tie
User Interface and Accessibility: Semrush vs Mangools
Mangools’ UI is very neat. Due to its strict emphasis on intuitiveness, it is an excellent option for novices.
If we had to assess these solutions based on their ease of use, Mangools comes out on top.
Semrush, in contrast, provides a wide range of functions. So you can understand why it won’t be as simple for users to navigate.
If you’re willing to put in time and effort, you’ll receive high-quality insights that will help you get additional organic visits and improve your high-level marketing initiatives.
In terms of the user interface, user experience, and ease of using Semrush vs Mangools, Mangools clearly wins.
Winner: Mangools
Pricing Plans: Semrush vs Mangools
We will now see the crucial cost analysis of Semrush vs Mangools. Let’s take a look at the cost structure provided by both.
Semrush Pricing Plans
Semrush‘s initial package begins at $119.95 per month.
The Pro plan charges you $119.95 per month. This plan is suitable for new businesses.
The Guru plan charges you $229.95 per month. This plan is suitable for small and medium-sized businesses and marketing firms.
The Business plan charges you $449.95 per month. This plan is suitable for big companies. You have the option to save approximately 16% if you decide to pay yearly.
If you opt for Semrush’s Pro plan, you can use 40+ functions in the software, excluding past information (which you can find in the Guru plan) and product listing ads (which is a part of the Business plan).
If you are operating a marketing firm or have a massive site, we suggest Semrush’s Guru plan ($229.95 per month).
If you run a startup or blog-based company, we suggest you begin with Semrush’s pro plan, which costs you $119.95 a month. You can later switch to another premium plan as your business grows.
Mangools Pricing
Mangools’ initial plan begins at $49 per month if you pay for it every month.
- Mangools Basic plan starts at $49 per month.
- Mangools Premium plan starts at $69 per month.
- Mangools Agency plan starts at $129 per month.
If you pay yearly, Mangools provides 40% off on all subscriptions.
If you’re a beginner, going for the free trial at the beginning is a good option. Later, you can switch to the Basic subscription.
Previously we have mentioned Mangools’ greatest disadvantage: limited results.
There are limitations not only on keyword results and ideas but also on competing companies’ keywords, search engine result page data, and website audits.
As a result, in order to fully utilize the software, you’ll have to subscribe to Mangools’ Agency package.
However, if you run a blog but have a budget constraint or manage a small firm, Mangools is the right choice for you.
Even the Agency plan ($79.90), which is the most highly-priced package of Mangools (when paid yearly), costs less than Semrush’s basic subscription.
Final Verdict: Semrush vs Mangools
As previously stated, in any comparison of Mangools vs Semrush, both will bring their unique advantages and disadvantages.
Semrush comes with a lot of functions, but it can clearly confuse a newbie. Subscribers generally agree that the user interface seems congested, and there are more than enough dashboards.
But, after using it for a while, you will notice that the benefits you receive outweigh the tool’s learning curve.
There is a logic as to why Semrush is known as the all-in-one SEO tool. When it comes to keyword analysis and competitor analysis tools, Semrush is leading the industry.
On the other side, we have Mangools. It is easy to use, and it fits your budget as well. The user interface is pure genius, and you can easily get started with SEO without any additional help.
With subscription packages beginning from $119.95 per month, Semrush is undoubtedly not the cheapest software available. But Semrush is a complete toolkit that puts together SEO, inbound marketing, pay-per-click, and social marketing into a single software. It’s like having several memberships to various software at once.
To conclude this Semrush vs Mangools comparison, we can say that getting a Semrush plan can benefit you more than a Mangools plan.
Did we miss anything? Did you try these tools? Do you have any questions or comments? Share your thoughts below in the comments section.
