Waiting until launch day to tell people about it is like throwing a party and sending invitations as guests arrive.
Pre-launch marketing flips that script. It's everything you do before your product hits the market to make sure people actually show up when it does.
Some brands nail this and sell out on day one. Others launch to crickets. The difference usually comes down to what happened in the weeks and months before.
That’s where I am right now. I am launching a new D2C ecommerce lifestyle brand and sharing . . .
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