Promoting your blog is just as important as writing great content. Wait, scratch that. These days, it’s actually more important.
To grow your audience and drive blog traffic, you need to actively get your blog in front of the right people. Fail to do blog promotion, and even your best posts will go unnoticed.
With that in mind, let’s explore some effective methods to help you boost visibility and get your blog the attention it deserves.
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What are the best blog promotion strategies?
Now, there are countless ways to spread the word about your blog. But only a few of them are effective. This is actually good news. Because you can avoid scattering your efforts following numerous tactics, most of which are not even effective.
So, which techniques are still working? Let’s take a look.
Share your blog posts on social media
Social media is one of the most powerful tools for content distribution, with 90% of marketers using it to promote their content and reach a larger audience.
Platforms like Facebook, Instagram, and LinkedIn allow you to share your content with just a few clicks, helping you engage with readers where they already spend time.
However, to make it work for your business, you need to keep a few key things in mind.
To start, identify which social media platforms your target audience uses most. For example, if your blog covers professional topics, LinkedIn is an excellent choice for blog promotion, with a user base of over 1 billion worldwide.
On the other hand, Instagram works well if your blog is visual, like food, fashion, or travel. You can create eye-catching posts or stories that link back to your blog.
Secondly, make sure you tailor your content for each platform. For example, Twitter is ideal for short, punchy updates with a link, while Pinterest benefits from vertical images that capture attention.
Third, don’t be a stranger. Actively engage your audience by responding to comments and joining conversations.
And finally, you have to post regularly. Consider using scheduling tools like Buffer or Hootsuite to keep your social media posts consistent.
Related: Hootsuite vs Buffer: which is better for social media marketing?
By actively sharing your blog content across social media, you create opportunities for people to discover, read, and share your posts, ultimately increasing your blog’s reach.
Contribute guest posts
Yes, guest posting still works, with 60% of bloggers using it for promotion. Don’t listen to the naysayers. Guest posting is a proven way to promote your blog by reaching new audiences.
When you contribute articles to other blogs in your niche, you tap into their readership while building your authority.
To begin, research blogs that align with your niche and have an engaged audience. For example, if you run a health and wellness blog, look for similar sites that accept guest contributions. Here are the best ways to find guest posting opportunities.
Once you’ve identified potential blogs, pitch topics that provide value to their audience and tie into your expertise.
For instance, if your blog focuses on mental wellness, you might pitch an article on managing stress in the workplace. Be sure to follow the blog’s guidelines and personalize your pitch. Here’s an example.
Hi Dave, I’ve been following the Small Business Ninja blog for a while, and your recent post on “Growing a Small Business Without Investors” really struck a chord with me.
It’s great to see practical advice for entrepreneurs who need to be resourceful!
I’d love to contribute a guest post titled “5 Budget-Friendly Marketing Strategies for Small Businesses”.
It will dive into actionable, cost-effective marketing methods like local SEO, leveraging free tools, and building community partnerships—perfect for your audience of scrappy business owners.
Let me know what you think! I’m happy to send over a draft or outline.
In your guest post, include a link back to your blog, either in the body or your author bio. This drives traffic to your site and gives readers a chance to explore your content further.
After your post goes live, promote it on your own social media channels to maximize visibility.
By guest posting, you build valuable backlinks, grow your blog’s audience, and establish yourself as an expert in your field—all while driving traffic back to your site.
Leverage email marketing
Email marketing is one of the most direct and effective ways to promote your blog, as it allows you to engage with your audience right in their inbox. In fact, with 88% of people checking their email daily, it is a reliable promotion channel.
By building an email list, you can notify your subscribers every time you publish a new post, keeping them connected to your content.
So, how can you build an email list? Start by adding a sign-up form to your blog using tools like Wisepops and Optimonk.
Make sure to offer something valuable in exchange for their email, also known as a lead magnet. It can be a free eBook, checklist, or exclusive content related to your niche.
For instance, if you write about personal finance, you could provide a “Budgeting Starter Kit” to encourage sign-ups.
Once you have a list, craft engaging newsletters that highlight your latest blog posts. Make sure to use an eye-catching subject line that sparks curiosity and encourages opens.
Also, keep an eye on how your emails perform. Tools like Brevo or ActiveCampaign not just let you send emails, but can also help you track open rates and engagement, allowing you to optimize your campaigns.
By using email marketing, you build a loyal audience that consistently engages with your blog, helping you drive blog traffic and foster long-term reader relationships.
Update old blog posts
This technique has exploded in recent years, considering how effective it can be, with over 70% of bloggers using it.
Updating old blog posts is an effective way to breathe new life into your content and boost your blog’s visibility.
Search engines like Google prefer fresh, up-to-date, and relevant content. So, regularly updating older posts can improve your ranking and drive traffic.
You can start by identifying posts that still get some traffic or cover evergreen topics but might need a refresh. Use tools like Google Analytics to see which older posts are still performing and where they rank.
When updating a post, look for outdated information, broken links, or changes in your industry.
For example, if you wrote a post on “Top SEO Tools in 2020,” you can update it to reflect the best tools for 2024, adding any new developments or features.
Or you can add new images, update the meta description, and enhance the overall readability of the post.
By consistently updating old posts, you not only improve SEO but also ensure your content remains relevant and valuable to readers, helping you retain and grow your audience over time.
Target low competition keywords
Targeting low competition keywords is a smart strategy to promote your blog and rank higher in search engine results.
These are keywords with a decent search volume but that aren’t overly competitive, making it easier for your blog to stand out.
So, how do you find such keywords? By using tools like Ubersuggest, Long Tail Pro, or Ahrefs.
Start by brainstorming keywords related to your niche, then use these tools to find variations with lower competition and high search volume.
For example, instead of targeting a highly competitive keyword like “fitness tips,” you might focus on “fitness tips for beginners at home,” which has less competition but still attracts relevant traffic.
Once you’ve identified these keywords, create or update blog posts to naturally incorporate them into your headings, subheadings, and content. Make sure to optimize your meta description and alt text for images as well.
Focus on producing high-quality, valuable content that directly answers the search intent behind these keywords.
By consistently targeting low competition keywords, you increase your chances of ranking higher in search results and driving more organic blog traffic without battling heavy competition.
Implement on-page SEO best practices
On-page SEO is crucial for blog promotion because it helps search engines make sense of your blog content.
Begin by researching low competition keywords as discussed in the previous section.
Then, once you have drafted blog posts to target those keywords, incorporate the keywords naturally into your blog post’s title, headings, and throughout the body text.
For instance, if you’re writing about “vegan recipes,” include variations like “easy vegan recipes” in your subheadings and within the content.
Next, optimize your meta description and title tags to include primary keywords and make them compelling to encourage clicks. You can also use tools like Yoast SEO or Rank Math to help you analyze and optimize your content.
And don’t forget image optimization. Ensure that your images have descriptive and relevant file names. And that your alt texts include relevant keywords.
By focusing on on-page SEO, you make it easier for search engines to understand and drive traffic to your blog posts.
Run a contest
Contests and giveaways are powerful strategies for blog promotion, as they can rapidly increase your reach and engagement.
Hosting these events not only attracts new visitors but also encourages your current audience to interact with your blog more actively.
To get started, decide on a prize relevant to your audience’s interests. For instance, if you run a beauty blog, you might offer a set of popular skincare products. The key is to select an incentive that will motivate people to participate.
Then, use a tool like Rafflecopter, Gleam, or KingSumo to manage your contests and giveaways. These platforms simplify the entry process and help you track participation.
You want to create clear rules for how participants can enter, such as by subscribing to your email list, sharing a blog post on social media, or leaving a comment on a specific post.
Once your contest is set up properly, promote it across all your channels. Announce it on your blog, social media, and through your email list.
Once the contest ends, follow up with participants by announcing winners and sharing the results. This engagement not only drives blog traffic but also builds excitement around your blog, encouraging continued interaction and growth.
Use Quuu Promote
Quuu Promote is a valuable tool for boosting your blog’s visibility by amplifying your content through social media. This service helps you reach a broader audience by sharing your posts with users who have opted to promote high-quality content.
Start by signing up for Quuu Promote and selecting a plan that fits your needs. Once you’re set up, submit your blog posts to Quuu’s platform.
Your content will be reviewed. If approved, it will be distributed to relevant social media accounts managed by Quuu users. To maximize the impact, ensure your blog posts are well-crafted and engaging.
Another thing to keep in mind is to monitor the performance of your promoted posts using analytics tools provided by Quuu and your social media platforms.
This will help you understand which content resonates best and refine your strategy over time.
Collaborate with influencers
Collaborating with influencers is a powerful way to promote your blog. Influencers have established trust and a strong following in most niches, with 61% of consumers drawn to their recommendations.
The first step is to identify influencers relevant to your blog’s topic. You can do this by using tools like BuzzSumo, Followerwonk, or Upfluence. Find influencers with a genuine connection to your audience.
For example, if you write about travel, look for influencers who frequently share travel tips and destination reviews.
Once you’ve found potential collaborators, reach out with a personalized pitch. You should always propose a mutually beneficial collaboration, such as guest posts, social media shoutouts, or joint webinars.
For instance, you might offer to write a guest post for their blog in exchange for them featuring your latest post on their social media.
Make sure to clearly define the collaboration terms and provide any necessary resources or content. Tools like Google Docs or Trello can help you manage the collaboration process and ensure both parties are on the same page.
Track the results of your influencer collaboration by monitoring referral traffic and engagement metrics. This will help you assess the impact of the partnership and refine your strategy for future collaborations.
By leveraging influencer collaborations, you can tap into new audiences, build credibility, and enhance your blog’s reach.
Wrapping up: how to promote a blog
As you can see, by utilizing strategies like social media engagement, guest posting, email marketing, updating old posts, targeting low competition keywords, and leveraging tools like Quuu Promote, you can drive more traffic to your blog and increase its visibility.
Collaborating with influencers further enhances your blog’s credibility and attracts new readers. The key is to consistently apply these blog promotion techniques and tailor them to fit your blog’s niche and audience.
Looking for more blog promotion techniques? Check out my guide to blog marketing.
Did I miss anything? Did you try these tips? Do you have any questions or comments? Share your thoughts below in the comments section.
