If you truly want to boost your SEO presence, you’ll have to spend on top SEO software. But there’s one issue, the number of SEO software available is way too high.
And even if you reduce the options to just two solutions, it’s still difficult to pick one. This comparison article aims to help you with that choice.
We have compared two of the best SEO software out there in detail. In other words, if you’re having trouble deciding whether to choose Mangools or Ahrefs, you’ve landed on the correct page.
So let’s get started with this Ahrefs vs Mangools comparison.
Disclaimer: If you buy any products through links on this site, I may earn a commission. But it doesn't make any difference to your cost, and it helps me keep this blog running. So you could always read my articles for free.
Ahrefs overview
Ahrefs is among the most widely used SEO software for marketing professionals worldwide. It helps businesses of various sizes and sectors in increasing their SEO presence and SERP positions.
In the past, Ahrefs was mainly a solution for acquiring backlinks and nothing else. But Ahrefs has incorporated many functions since then.
For example, with Ahrefs, it is easy to generate ideas and keywords to create new content. And to get strategic insights to update your old content.
The analytics data you get is mostly reliable. Plus, the user interface is not so bad.
We’ll discuss more such features in this Mangools and Ahrefs comparison.
Mangools overview
Mangools is a collection of various SEO features. It began as a feature for analyzing keywords for SEO. But Mangools has recently expanded its SEO suite with new tools.
The other tools that are part of the Mangools SEO suite are SERPWatcher (for monitoring SERP rankings), LinkMiner (backlink analysis feature), and SiteProfiler (SEO audit feature).
The brand has recently shifted its attention from developing new features to enhancing data precision and validity. It has also concentrated on incorporating additional functions in Mangools SEO software to enhance all its aspects.
Now that both the software have been introduced, it’s time to start comparing Ahrefs vs Mangools. We’ll begin the Mangools vs Ahrefs comparison with the backlink analysis feature.
Backlink Analysis: Ahrefs vs Mangools (LinkMiner)
Acquiring backlinks is very difficult. But it gives great results. In fact, links are among the two major factors examined by Google to rank web pages.
So it is possible to overtake and rise above almost every rival in search engine positions by executing a great plan for acquiring backlinks.
To implement a winning plan for acquiring backlinks, you’ll require a link audit feature to analyze your website’s backlink profile and view your competitors’ links.
In this part, we will assess the link audit tools provided by Mangools vs Ahrefs.
Ahrefs: Backlink Analysis
Ahrefs’ Backlink Checker is the best link audit tool. This tool displays the whole link profile of a website.
It works in a way similar to many link analysis tools already available (such as Moz Pro and Semrush). Just as with other link audit features, you enter a URL, and it shows you all of its links.
But how does Ahrefs’ Backlink Checker stand in comparison with other link analysis tools?
To begin with, Ahrefs’ Backlink Checker provides good filter options to narrow down and organize your search results.
This is essential. For instance, suppose you wish to examine the inbound links leading to a popular website, such as NerdWallet.
As per Ahrefs’ Backlink Checker, NerdWallet has 2,000,000 inbound links. Obviously, you can’t browse through each backlink in that collection.
But suppose you just need to look at backlinks from websites with a good Domain Rating (DR), or webpages with a good URL rating (UR).
Using filters, you’ll be able to do that without difficulty. That is why we love the search filtering and categorizing feature in Ahrefs’ Backlink Checker. It saves up many hours.
And another advantage of Ahrefs vs Mangools is its massive link database.
Moreover, it’s upgraded constantly. So you won’t ever need to stress about seeing expired backlink information.
Mangools (LinkMiner): Backlink Analysis
Mangools’ link audit feature is called LinkMiner.
The main function of LinkMiner is to get you link details of your rivals. Using it, you’ll be able to emulate their link-building plan.
LinkMiner has no link index of its own, which is its main flaw. Its link information is sourced from Majestic‘s backlink index.
Majestic was once regarded as one of the top link analysis software, but that is not the case anymore. Nevertheless, LinkMiner works well for simple backlink audits.
Let’s briefly go through how LinkMiner functions.
To begin, put a domain name in the search bar and click on “Find backlinks”.
In case you want the feature to show numerous backlinks for a referring domain, unselect the ‘One link per referring domain’ checkbox.
When the results appear, you can view the domain data points like the overall amount of referring domains, overall links, trust flow (TF), and citation flow (CT).
These details will appear just beside the search bar. Under it, you’ll see the backlinks data, which shows the examined domain’s backlink details along with important attributes.
Besides domain analytics such as trust flow (TF) and citation flow (CF), you can also see the link text and link strength (LS), a data point created by Mangools to analyze the strength of a link.
Link strength takes into account several aspects like trust flow, citation flow, Do/NoFollow properties, referring domains, and other data points.
The range of the link strength rating is 0-100. The greater the rating, the stronger the link.
When you lack the time needed to examine numerous backlink parameters, you can rely on the link strength metric provided by Mangools. It allows you to find the power of every backlink.
To shortlist inbound links, select the “Filter” option above the backlinks column and add particular search filters.
Just like any other feature in the Mangools software, LinkMiner allows you to convert the backlink report into CSV format.
Which tool is better for backlink analysis?
Ahrefs’ Backlink Checker is among the top link audit software out there. And when we evaluate Ahrefs vs Mangools, Ahrefs certainly outperforms in this area.
LinkMiner only supplies you with limited backlink details for every site. In contrast, Ahrefs’ Backlink Checker shows you a site’s complete backlink profile. It contains backlink properties, best webpages, trend graphs, top anchor texts, types of links, etc.
Altogether, Ahrefs’ link audit function is a significant asset of the software.
Ahrefs vs Mangools (backlink analysis) winner: Ahrefs
Keyword Research: Ahrefs vs Mangools (KWFinder)
Whether you’re creating an article, video clip, webcast, or only adjusting a few critical sections of your site, you’ll need the right keywords to rank in SERPs.
Spending a few hours analyzing search queries can really aid you in finding the best keywords to include in your content.
That is exactly why you require a dependable feature for analyzing search keywords.
On comparing Mangools vs Ahrefs, you’ll find out that both have solid tools for researching keywords.
But which solution performs keyword research more effectively? Let’s find out by analyzing the keyword research features of Mangools vs Ahrefs.
Ahrefs: Keyword Research
Keyword Explorer is very good at providing detailed information on a particular search query.
But the problem is that Ahrefs’s Keyword Explorer isn’t good at giving new search query suggestions.
Ahrefs’ Keyword Explorer provides the most keyword ideas of any feature. But many suggestions are totally irrelevant to your searched term.
The SEO competitor analysis function allows you to identify your rival’s best SEO search queries.
Ahrefs’ Keyword Explorer mostly performs well at identifying search queries for which a website has a high SERP position. And calculating the number of visitors those search queries generate.
Similar to Ahrefs’ link audit feature, the main advantage of this feature is its capability to narrow down your keyword search results using filters.
These search filters make it simple for you to identify search queries that have a particular phrase or word, a specific difficulty score, or appear in the featured snippet spot.
In other words, these search filter options make it simple to focus on a bunch of search queries that are most effective for you.
Mangools (KWFinder): Keyword Research
Mangools’ feature for analyzing search queries is called KWFinder. KWFinder provides you with conventional and rival keyword analysis functions. It assists you in identifying long-tail search queries with lower keyword difficulty scores.
Here’s how KWFinder functions.
You can begin by putting your seed keywords or your rival’s domain name in the search bar.
We’ll start by going through the conventional method for analyzing search queries.
So type your seed keywords in the search bar, choose the country and language, and click the “Find Keywords” option.
KWFinder will produce a huge collection of search query ideas, along with keyword difficulty rating, keyword search volume, and some more keyword data points.
To the right-hand side of the keywords column, you can see the keyword difficulty rating for your seed keywords, along with the trends chart and monthly keyword search traffic.
There is also a SERP overview option. It allows you to view web pages that are presently positioned on the first Google search results page for your selected keyword.
Next, you also have access to filters to help shortlist the keywords based on certain factors and get the best insights.
Now, let’s evaluate KWFinder‘s capacity to analyze your rival’s search queries.
To begin, select KWFinder on the dashboard, and click “Search by domain”. Then, type in your rival’s domain name in the search bar, and click “Find Keywords”.
You can view the competitor keywords and important keyword data points such as keyword difficulty rating and keyword search volume.
Like before, you can utilize advanced filters to shortlist from a large number of keyword ideas. And select the most suitable keyword for your future content.
KWFinder‘s feature to analyze search queries of your rivals works well. But it does not have the sophistication and capabilities that Ahrefs’ Keywords Explorer offers.
Which tool is better for keyword research?
When you need to research extensively on a particular search query, Ahrefs’ Keyword Explorer is perfect.
But in case you need a feature that can assist you in identifying new search queries to target, you won’t be completely satisfied with Ahrefs’ Keyword Explorer.
Mangools’ KWFinder feature is sufficient for analyzing SEO search queries.
But you’ll find significantly fewer keyword suggestions in KWFinder vs Ahrefs. Even though almost all of those suggestions will be relevant to your main search phrase.
Ahrefs vs KWFinder (keyword research) winner: Tie
Position Tracking: Ahrefs vs Mangools (SERPWatcher)
To remain above your rivals in search engine rankings and take over your industry, you must track your SERP positions. This will allow you to make sure you are on the correct path and implement measures as needed.
When we compare Ahrefs and Mangools, both offer great rank monitoring functions.
In this part, we’ll examine these functions of Mangools vs Ahrefs. And we’ll suggest the ideal rank tracking software for your company.
Ahrefs: Position Tracking
Ahrefs’ SERP position monitoring software is called Rank Tracker. This software is similar to other keyword position checkers.
You enter a set of search queries and find out their SERP positions on Google. Moreover, you can monitor the movements in your SERP positions over a period of time.
But the issue is that this tool does not upgrade daily like other position tracking software. And the frequency with which you receive updates to SERP position data is based on the subscription you select.
For instance, when you pick the Ahrefs lite plan, your keyword positions are refreshed weekly, which is not great.
In case SEO is not a major element of your website’s online marketing, then monitoring your SERP positions weekly won’t be a major issue. But if you are an SEO expert, you have to constantly monitor your keyword positions.
You require software that can provide you with that data. And sadly, Ahrefs’ Rank Tracker does not provide fresh data every day. Even its top-tier packages can only provide you updates every three days.
Mangools (SERPWatcher): Position Tracking
Mangools’ keyword position checker is called SERPWatcher.
To begin monitoring your search queries with this tool, click “SERPWatcher” from the dashboard. It will take you to the tracking tab.
On the tracking tab, enter your location (country), domain, and platform (mobile or desktop). And then type the keywords you want to monitor.
You can enter the search queries individually. Or submit a file (txt or CSV format) having every search query you’d like to monitor.
Depending on the subscription you’ve chosen, you can monitor positions of 200, 700, or 1500 keywords per day.
After filling in the tracking information, click the “Start tracking” button.
SERPWatcher will require some time to compile these details for you. The keyword positions data will display:
- Tracked search queries
- Current position
- Changes in their positions
- Mean and top positions
- Estimated visits (EV)
- Number of searches
To the right-hand side, you’ll be able to see the performance index (PI) chart of your keywords. This chart is derived from your keywords’ present rankings and search volume.
Under the chart, you’ll see a brief summary of the changes in your SERP positions. And next to it are the major losers and gainers based on the performance index.
Under that, you’ll get the estivated visits (EV) to your website domain from your monitored search queries. And you’ll also find the major losers and gainers in terms of estimated visits (EV).
Below that, you’ll find the flow and distribution data of your keyword rankings.
You can select any one of your monitored search queries to see its rank record, SERP appearance, and search volume record.
Which tool is better for position tracking?
When we assess Ahrefs vs Mangools, both offer precise data reporting of your SERP positions. These two are very good at tracking your rankings in Google’s organic search results.
But Mangools’ SERPWatcher has a more user-friendly interface. Also, it’s unfortunate that Ahrefs Rank Tracker does not upgrade daily.
Ahrefs vs Mangools (position tracking) winner: Mangools
User Interface and Accessibility: Ahrefs vs Mangools
Mangools‘ user-friendly UI is a great example of the saying, “less is more”. Due to its strict emphasis on intuitiveness, it’s the perfect SEO software for novices.
Conversely, Ahrefs provides many functions. Naturally, this limits its ability to offer a neat UX. You need to learn a lot of functions to really have a good grasp of the software.
But this may not be an issue.
If you can dedicate your hours and energy to learning the numerous features, you’ll get access to valuable insights. And this information can assist you in increasing the number of organic visitors to your website. Moreover, it will help you enhance all your marketing initiatives.
Having said that, it isn’t as convenient for novices as Mangools. And even its user interface is not as simple as Mangools.
To sum up, Mangools is certainly superior in terms of the user interface, user experience, and general usability of the software.
Ahrefs vs Mangools (user interface and accessibility) winner: Mangools
Pricing Plans: Ahrefs vs Mangools
Now, it’s time to go over the subscription fee structure of Ahrefs vs Mangools. Comparing the pricing plans is crucial for identifying which software is more cost-effective. So let’s assess the different packages provided by Mangools vs Ahrefs.
Ahrefs Pricing Plans
Ahrefs offers four distinct packages, costing from $99 to $999 per month.
The main functions are common for all packages. What separates these packages is the quantity of information you obtain from every function.
For instance, if you go for the Lite package, you’ll be able to monitor 750 keywords. And if you choose the Agency package, you’ll be able to monitor 10,000 keywords.
It is possible to monitor keywords in both packages. But the Agency plan provides you with fifty times more information compared to the Lite plan.
And that’s the way it is for other features as well, like keywords, SEO website audit, link analysis, etc.
The functionalities available in all packages are equal. But the higher you spend, the better you can utilize the capacity of every function.
Mangools Pricing
Mangools’ subscriptions begin from $49 per month for the monthly payment option.
Here’s the present subscription cost of Mangools if you opt to pay monthly:
- Mangools’ Basic plan – $49 per month
- Mangools’ Premium plan – $69 per month
- Mangools’ Agency plan – $129 per month
When you go for the yearly payment option, Mangools gives 40% off on every package.
In case you’re a beginner, it’s best to register for the 10-day trial period. And then you can subscribe to the Basic package.
The main disadvantage of Mangools is the limitation on the amount of data you can access.
There are restrictions on keyword searches and ideas. Plus, there are limitations on the number of websites, SEO rankings, and competitor search queries you can search for.
So to fully utilize the software, you’ll have to subscribe to Mangools’ Agency package.
Nevertheless, if you’re a content creator with fewer resources or you manage a small company, Mangools is a good software for your SEO needs.
The yearly cost of Mangools highest package (Agency package – $79.90/month) is less than Ahrefs’ Lite package ($83/month).
Final Verdict: Ahrefs vs Mangools
As previously stated, whether it’s Ahrefs or Mangools, both have their advantages and disadvantages. Ahrefs has a lot of functions, but a newbie can quickly feel intimidated.
Nonetheless, after using the software for a while, the benefits vastly outweigh the challenges you face during the learning phase.
Ahrefs’ backlink checker and competitor keyword analysis functions are unmatched in the industry.
In contrast, Mangools is easy to use as well as economical. Its user interface is really great. And you don’t need to refer to guides to begin your SEO activities.
But pitting Mangools vs Ahrefs highlights its drawbacks. For example, the limitations on keyword results and the absence of crucial SEO functions. Due to these reasons, it has failed to be a complete SEO software.
Ahrefs is clearly among the more expensive software options, with packages beginning at $99 per month. But it has many features. To put it in another way, signing up for one Ahrefs plan could be more beneficial than any plans Mangools has to offer.
Did we miss anything? Did you try these tools? Do you have any questions or comments? Share your thoughts below in the comments section.
