Lead generation with PPC ads and content marketing for OceanWP (case study)

OceanWP is among the most downloaded themes in the WordPress library. It wanted to increase awareness about its premium addons and convert more free theme users to addon buyers.

So they partnered with HypeGig to help develop and execute a successful website optimization, advertising, and content marketing strategy.

Executing The Strategy

HypeGig’s experts audited OceanWP’s current website and identified areas of opportunity. We implemented tweaks to landing pages that utilized custom content, and SEO strategy that included these vital services:

Utilized focused keyword trends that targeted OceanWP’s precise audience.

  • Created targeted blog content that used appropriate keyword phrases, and optimized for search engines. These blog posts were then shared on the appropriate channels.
  • Developed appropriate external and internal backlinks to help OceanWP move up in rankings and search engines.
  • Designed a better user experience using analytics filters, audio/video editing, and clear calls to action.

In addition, we wrote tutorials, blog posts, and guest posts for the OceanWP blog and partner publications. Some examples include:

These helped propel the number of theme downloads, and eventually sales.

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