Finding the right email marketing platform can feel like searching for a needle in a haystack. Kit (formerly ConvertKit) has built a solid reputation for serving creators, but it’s not a perfect fit for everyone.
Maybe you’re looking for features it doesn’t offer, like advanced automation, or perhaps its pricing doesn’t align with your budget.
Whatever the reason, it’s worth exploring ConvertKit alternatives to see what better matches your needs.
In this guide, I’ll break down the top Kit alternatives, focusing on their unique features, pros, and potential trade-offs, helping you make an informed choice.
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Why consider Kit alternatives?
Kit, formerly ConvertKit, has earned a solid reputation as a creator-focused email marketing tool. But it’s not a one-size-fits-all solution.
When I first used Kit, I liked its straightforward approach to email automation and its dedication to helping creators connect with their audiences.
However, I quickly realized that it didn’t fully align with my needs as my business changed direction.
For instance, while the automation tools are user-friendly, I found them a bit restrictive when trying to set up more complex workflows.
I needed a platform that could handle multi-layered segmentation and advanced triggers more seamlessly. This pushed me to explore Kit alternatives with more robust automation capabilities.
Pricing was another factor to look for software similar to Kit. Its pricing is manageable when you’re starting out, but as my subscriber list grew, the costs began to outweigh the benefits.
Switching to a platform with a more scalable pricing model made better financial sense for my business.
Ultimately, looking into Kit competitors isn’t about dismissing Kit—it’s about finding the right tool for your evolving needs.
Related: Kit review
What are the top Kit alternatives?
If you feel like Kit’s features or pricing don’t fully support your goals, it’s worth considering other options to see what works best for you.
SendPulse
If you’re exploring alternatives to Kit (formerly ConvertKit), SendPulse might catch your eye.
It’s an all-in-one communication platform that combines email marketing with SMS, web push, and chatbot options. So it offers more versatility than Kit’s email-centric approach.
SendPulse stands out among other tools like Kit for its multi-channel capabilities. I tried it when I needed to integrate email campaigns with SMS alerts for a project, and it delivered a smooth, cohesive experience.
Pros
- Multi-channel marketing tools (email, SMS, web push, chatbots).
- Free plan with decent features for small campaigns.
- Advanced automation and A/B testing options.
Cons
- Interface can feel cluttered compared to Kit’s simplicity.
- Fewer creator-focused features like content upgrades.
- Support can sometimes be slow to respond.
Final verdict
SendPulse is a solid Kit alternative if you need multi-channel marketing. While it doesn’t cater specifically to creators like Kit does, its versatility can make it a better fit for businesses looking to diversify their outreach efforts.
GetResponse
GetResponse is an email marketing platform that offers a broader range of tools, including landing pages, webinars, and e-commerce features.
While Kit is tailored for creators, GetResponse takes a more business-oriented approach, making it worth exploring.
GetResponse shines when you need an all-in-one solution. I once used this ConvertKit alternative for a campaign that required a landing page and webinar integration, and it worked seamlessly.
However, the learning curve felt steeper compared to Kit’s more intuitive interface.
Pros
- Comprehensive feature set, including landing pages and webinars.
- Flexible automation workflows for advanced campaigns.
- Affordable plans for businesses of various sizes.
Cons
- Interface can feel overwhelming for beginners.
- Less creator-focused compared to Kit.
- Limited support options on lower-tier plans.
Final verdict
GetResponse is a great choice if you want advanced features and versatility beyond email marketing.
Drip
Drip is another platform you might consider if you’re looking for Kit alternatives (formerly ConvertKit).
While Kit caters primarily to creators, Drip focuses on e-commerce businesses, offering tools designed to drive customer engagement and sales. If you’re running an online store, it could be a better fit.
I used Drip for a client project that required detailed customer segmentation and behavioral tracking. Its ability to integrate with e-commerce platforms like Shopify made it easy to create personalized campaigns based on user activity.
However, I noticed that Drip’s interface isn’t as beginner-friendly as Kit’s. This could be a drawback for smaller teams or less tech-savvy users looking for platforms similar to ConvertKit.
Pros
- Strong e-commerce integrations and tools.
- Advanced segmentation and automation features.
- Flexible analytics for tracking campaign performance.
Cons
- Steeper learning curve compared to Kit.
- Pricing can add up for smaller businesses.
- Limited focus on creators or content-first campaigns.
Final verdict
Drip is an excellent Kit alternative if your priority is e-commerce-focused email marketing.
Constant Contact
Known for its beginner-friendly design and focus on small businesses, Constant Contact offers features like email templates, event management, and social media marketing tools.
While Kit is tailored for creators, Constant Contact takes a broader approach. And the drag-and-drop editor and ready-to-use templates make it easy to create professional-looking emails.
However, I found its automation tools less advanced compared to Kit, which might limit your ability to set up more complex workflows.
Pros
- Easy-to-use interface with plenty of templates.
- Strong event management and social media features.
- Great for beginners and small businesses.
Cons
- Limited automation compared to Kit.
- Fewer features tailored to creators.
- Pricing can feel high for advanced features.
Final verdict
Constant Contact is an ideal Kit competitor if you’re starting out or need a simple, all-around marketing tool.
Related: Constant Contact review
Brevo (formerly Sendinblue)
Brevo, formerly Sendinblue, is a versatile email marketing platform that doubles as a Kit alternative.
While Kit focuses on creators, Brevo offers a broader toolkit, including email campaigns, SMS marketing, and CRM features, making it appealing for small to medium-sized businesses.
When I first tried Brevo, I was impressed by its affordability and the ability to manage email and SMS campaigns from one platform.
However, its automation workflows aren’t as intuitive or creator-focused as Kit’s, which might be a hurdle if you need advanced but simple-to-set-up automations.
Pros
- Affordable pricing, especially for small teams.
- Multi-channel marketing with SMS and email.
- Built-in CRM for managing contacts.
Cons
- Automation tools are less user-friendly than Kit.
- Limited creator-specific features like landing page tools.
- Email design options could be more robust.
Verdict
Brevo is a practical choice if you’re balancing multiple marketing channels and need affordability.
Moosend
Moosend is another strong alternative to Kit (formerly ConvertKit), especially if you’re looking for a cost-effective solution with solid automation capabilities.
It’s an email marketing tool that offers advanced features like AI-powered recommendations and segmentation, making it suitable for both beginners and experienced marketers.
I found Moosend’s automation workflows to be quite flexible and easy to set up. I have used it for both personalized email sequences and detailed reporting. And Moosend has delivered on both fronts.
However, its email templates aren’t as polished as Kit’s, which could be a drawback if you’re focused on high-quality design.
Pros
Affordable pricing with plenty of features.
Strong automation and segmentation tools.
Easy-to-use interface for beginners.
Cons
Email templates could be more visually appealing.
Lacks creator-focused features like landing pages.
Limited customer support on lower-tier plans.
Verdict
Moosend is a solid alternative to ConvertKit if you need a budget-friendly tool with strong automation.
ActiveCampaign
ActiveCampaign is one of the most powerful Kit alternatives (formerly ConvertKit), particularly if you need advanced automation features.
It’s an all-in-one email marketing and CRM platform designed to help businesses automate their marketing and sales processes.
In my experience, ActiveCampaign’s automation is one of its standout features. I’ve used it for clients who needed detailed, customer-specific workflows, and it’s incredibly versatile.
The learning curve can be a bit steep, though, especially if you’re transitioning from a simpler tool like Kit. This could make it less suitable for beginners compared to other Kit competitors.
Pros
Advanced automation and CRM features.
Strong segmentation and personalization capabilities.
Integration with a wide range of apps and tools.
Cons
Higher pricing, especially for smaller businesses.
Steeper learning curve compared to Kit.
Overwhelming features for basic email marketing needs.
Verdict
ActiveCampaign is a great choice if you need powerful automation and CRM capabilities.
Related: ActiveCampaign review
AWeber
AWeber is one of the popular Kit alternatives (formerly ConvertKit), offering a robust set of email marketing features.
It’s known for its user-friendly interface and strong customer support, making it an appealing option for those new to email marketing.
From my experience, AWeber works well as a tool similar to ConvertKit. The drag-and-drop builder makes it easy to create emails quickly, and the automation features are solid.
However, I found its segmentation tools less advanced compared to Kit’s, which could be a limitation if you need more refined audience targeting.
Pros
Easy-to-use interface with drag-and-drop email builder.
Strong customer support and resources.
Good deliverability rates.
Cons
Limited advanced segmentation compared to Kit.
Fewer integrations with third-party tools.
Pricing can be higher than other options for small lists.
Verdict
AWeber is a great choice if you’re looking for a straightforward email marketing tool with solid support.
Related: Aweber review
Mailerlite
Mailerlite is an affordable alternative to Kit (formerly ConvertKit) that offers solid email marketing features.
It’s known for being beginner-friendly, making it a great choice for those just starting with email campaigns or looking to scale without a big budget.
Mailerlite is what I use for many of my projects. I find it easy to set up automated workflows and create visually appealing email campaigns.
However, while it’s easy to use, some of the advanced features, like segmentation, felt a bit basic compared to Kit’s more robust options. This makes Mailerlite less desirable compared to other software like ConvertKit.
Pros
Affordable pricing, especially for smaller lists.
Intuitive drag-and-drop email builder.
Good automation features for basic to intermediate needs.
Cons
Limited advanced segmentation and analytics.
Lacks creator-focused features like landing page tools.
Support can be slow on lower-tier plans.
Verdict
Mailerlite is a great budget-friendly alternative to ConvertKit for those who need a straightforward email marketing tool.
Mailchimp
Mailchimp is one of the most popular alternatives to Kit (formerly ConvertKit), known for its user-friendly interface and extensive features. It’s a solid choice for businesses looking to manage their email marketing campaigns with ease.
In my experience, its email builder is straightforward, and it offers powerful segmentation tools, making it ideal for businesses with growing email lists.
However, while Mailchimp offers plenty of features, I found that its automation tools aren’t as intuitive as Kit’s, especially when it comes to creating personalized workflows.
Pros
Easy-to-use interface and drag-and-drop editor.
Strong automation and segmentation capabilities.
Wide range of integrations with third-party tools.
Cons
Pricing can get expensive as your list grows.
The learning curve for advanced features can be steep.
Some features are only available on higher-tier plans.
Verdict
Mailchimp is a good option if you’re looking for a versatile email marketing platform similar to Kit with strong automation and segmentation.
Sendfox
Sendfox is a simple, budget-friendly Kit alternative (formerly ConvertKit), designed with creators in mind. It offers essential email marketing features without the complexity or higher costs of some other ConvertKit competitors.
I’ve tried Sendfox for a small content-based project, and it was quick to set up and use. Its straightforward approach is great if you don’t need an overwhelming set of features.
However, I found that it lacks some of the advanced automation and customization that Kit offers, which might be limiting for more complex email marketing strategies.
Pros
Affordable, especially for creators and small businesses.
Easy-to-use interface with simple email automation.
No monthly fee for a basic plan with unlimited emails.
Cons
Limited automation and segmentation features.
Basic email design options compared to other platforms.
Lacks some advanced tools like landing pages.
Verdict
Sendfox is a great option if you’re just starting out or have simple email marketing needs.
Summing up: Kit alternatives
When exploring Kit alternatives, you’ll find plenty of options, each catering to different needs.
Tools like ActiveCampaign, Mailchimp, and Brevo offer more advanced features like CRM and multi-channel marketing, while platforms like Sendfox and Mailerlite focus on simplicity and affordability.
If you need a tool like ConvertKit that’s budget-friendly and easy to use, Sendfox could be a good starting point, while ActiveCampaign might be your go-to if you require deep automation and detailed segmentation.
Ultimately, the best alternative is one that aligns with how you work and helps you achieve your business goals.
Did I miss anything? Did you try these ConvertKit alternatives? Do you have any questions or comments? Share your thoughts below in the comments section.
